Why Visit

Seize the opportunity to participate in and shape
the future of an ever-evolving market

Seize the opportunity to participate in and shape
the future of an ever-evolving market

Discover the forefront of innovation for your entertainment and amusement business at the Saudi Entertainment and Amusement (SEA) Expo, the premier trade event exclusively crafted for this ambitious industry. Stay ahead of the curve in this fiercely competitive market by exploring the newest trends and ensuring your facility or venue remains a crowd magnet.

Register your Interest

What's in it for you?

CONNECT

with 100s of international and local brands coming from 40+ countries showcasing new and innovative products

GAIN

valuable insights into the current and future trends of the attraction industry through the free 3-day summit

SOURCE

state-of-the-art products and solutions that will help in creating exciting and memorable customer experiences

Rub shoulders with the industry giants

Contractors and Consultants Food and Beverage Managers Malls and Retail Managers

Investors and Entrepreneurs Municipal and local authorities

Opera houses, theatres, and cinemas Supplier of Products and Services

Owners, Managers, Operators from all formats of family entertainment, leisure and tourists’ attractions

SEA Expo visitors represent the following business sectors

Our Exhibitors

SEA Expo brings you best-in-class suppliers to help you transform your guest experience and compete with leading leisure and entertainment providers on a world-class stage. Whatever type of project or venue you’re responsible for, you can shop the latest innovations, equipment solutions and services designed to breathe life into your next-generation site.

View 2025 Exhibitor List

Our 2025 Speakers

Antoine Zgheib

Executive Director

Saudi Entertainment Ventures (SEVEN)

Anna Rita Petrungaro

Associate Interior Design Director

Omrania

Fahad Alobailan

Group CEO

Baan Holding

Hisham AlAali

VP of HR & Shared Services

Six Flags Qiddiya City

Jan Michael Taylor

VP of F&B

Six Flags Qiddiya

Leander de Wit

Vice President of Retail and F&B

Qiddiya - Aquarabia Water Theme Park

Mohammed Attia

Founder & CEO

Ground Control Entertainment Co.

Milton Dsouza

VP Parks

Sela

Renee Welsh

Chief Executive Officer

Embed & Booking Boss

Scott Wellington

Senior Manager, Destination Development

Red Sea Global

Wim Hubrechtsen

CEO

Snow World

View all Speakers

Bringing together world - leading brands from 35 countries including:

KSA

Kuwait

Qatar

UAE

UK

USA

Bahrain

China

Egypt

India

Discover Saudi Arabia's Entertainment Future: 2025 Industry Report

DOWNLOAD INDUSTRY REPORT

DOWNLOAD INDUSTRY REPORT

WHAT THE

What the industry says

Attending SEA Expo was a great opportunity to explore cutting-edge innovations and connect with global leaders in entertainment. The panels highlighted Saudi Arabia’s unique blend of modern experiences and cultural heritage.

Mariya (ماريا المؤمن) Almomen

Strategy Expert - Strategic Office for Developing Al Baha Region | ال

It was a pleasure to attend the SEA Expo 2025! The event showcased remarkable innovations and highlighted the rapid development of the entertainment sector in Saudi Arabia. Grateful for the opportunity to connect with industry professionals!

Shahad Al harbi

Data Analyst, General Entertainment Authority

Thrilled to join 15,000+ professionals and 300+ brands in Riyadh showcasing AI and VR innovations, driving Saudi Vision 2030 and the future of entertainment and hospitality.

Victor Voitsekhovskii

CEO & Managing Partner, Lastick Group LLC

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

VP Global Projects, TAIT (Summit Speaker)

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

Executive Director, Royal Commission AlUla (Summit Speaker)

Show Gallery

View Full Gallery

Show Highlights

Experience groundbreaking innovations at SEA Expo - your gateway to the future of entertainment and attractions!

Day One - Highlights

Day Two - Highlights

Day Three - Highlights

Register your Interest

Riyadh Front

SEA Expo will take place at the Riyadh Front, a state-of-the-art venue located in KSA. Set from 4 - 6 May 2026, it promises an unforgettable experience for industry professionals.

Register your Interest

Seize the opportunity to participate in and shape the future of an ever-evolving market

Seize the opportunity to participate in and shape the future of an ever-evolving market

What's in it for you?

CONNECT

GAIN

SOURCE

Rub shoulders with the industry giants

SEA Expo visitors represent the following business sectors

Our Exhibitors

Our 2025 Speakers

Antoine Zgheib

Anna Rita Petrungaro

Fahad Alobailan

Hisham AlAali

Jan Michael Taylor

Leander de Wit

Mohammed Attia

Milton Dsouza

Renee Welsh

Scott Wellington

Wim Hubrechtsen

Bringing together world - leading brands from 35 countries including:

KSA

Kuwait

Qatar

UAE

UK

USA

Bahrain

China

Egypt

India

Discover Saudi Arabia's Entertainment Future: 2025 Industry Report

What the industry says

Attending SEA Expo was a great opportunity to explore cutting-edge innovations and connect with global leaders in entertainment. The panels highlighted Saudi Arabia’s unique blend of modern experiences and cultural heritage.

Mariya (ماريا المؤمن) Almomen

It was a pleasure to attend the SEA Expo 2025! The event showcased remarkable innovations and highlighted the rapid development of the entertainment sector in Saudi Arabia. Grateful for the opportunity to connect with industry professionals!

Shahad Al harbi

Thrilled to join 15,000+ professionals and 300+ brands in Riyadh showcasing AI and VR innovations, driving Saudi Vision 2030 and the future of entertainment and hospitality.

Victor Voitsekhovskii

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

Show Gallery

Show Highlights

Day One - Highlights

Day Two - Highlights

Day Three - Highlights

Riyadh Front

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Seize the opportunity to participate in and shape
the future of an ever-evolving market

Seize the opportunity to participate in and shape
the future of an ever-evolving market