UNITING THE GLOBAL
ENTERTAINMENT
INDUSTRYIN
SAUDI ARABIA

20-22 MAY 2025 | 3:00 PM - 9:00 PM

Riyadh Front

12000 +

Visitors

350 +

Exhibitors

75 +

Speakers

2

Summits

Get ready to dive into a world of endless possibilities

Get ready to dive into a world of endless possibilities

The Saudi Entertainment and Amusement (SEA) Expo brings together professionals from the world of entertainment and attraction under one roof, creating a unique global experience for like-minded individuals to connect. By collaborating, we can effectively address real-industry challenges and devise actionable solutions, ultimately sparking inspiration.

REGISTER FOR FREE

Snapshot of exhibiting brands at SEA Expo 2025

View 2025 Exhibitor List

Our 2025 Speakers

Antoine

Antoine Zgheib

Executive Director

Saudi Entertainment Ventures (SEVEN)

Anna

Anna Rita Petrungaro

Associate Interior Design Director

Omrania

Fahad Alobailan

Fahad Alobailan

Group CEO

Baan Holding

Hisham

Hisham AlAali

VP of HR & Shared Services

Six Flags Qiddiya City

Jan Taylor

Jan Michael Taylor

VP of F&B

Six Flags Qiddiya

Leander de Wit

Leander de Wit

Vice President of Retail and F&B

Qiddiya - Aquarabia Water Theme Park

Mohamed Attia

Mohammed Attia

Founder & CEO

Ground Control Entertainment Co.

Milton

Milton Dsouza

VP Parks

Sela

Anna

Renee Welsh

Chief Executive Officer

Embed & Booking Boss

Scott

Scott Wellington

Senior Manager, Destination Development

Red Sea Global

Wim

Wim Hubrechtsen

CEO

Snow World

View all Speakers

View all Speakers

2025 Advisory
Board Members

Antoine Zgheib

Antoine Zgheib

Executive Director - Operational Excellence

Saudi Entertainment Ventures (SEVEN)

Hind

Hind Galadari

Deputy GM

Miral Experiences

Hisham Alali

Hisham AlAali

Vice President of HR & Shared Services

Six Flags Qiddiya City

Mohammed Attia

Mohammed Attia

Founder & CEO

Ground Control Entertainment Co.

Fahad

Fahad Al Obailan

Group CEO & board member

Baan holding

Fawaz

Fawaz Alfraiji

CEO

a PIF company (Confidential)

Majed

Majed Alghanim

Managing Director

Ministry of Investment

View all Advisory Board Members

View all Advisory Board Members

Interactive Show Features

The SEA Summit

Hear from the visionaries in entertainment and leisure: Connect with visionary leaders from the entertainment industry in Saudi Arabia as they address key challenges, present innovative ideas, and shape the future of the sector. Gain exclusive insights and expertise from these key industry influencers, as they reveal the latest trends and share predictions.

Click Here

The VIP Networking Event

Form connections at the VIP Networking Event: Join exclusive industry leaders at our VIP Networking Event, where you can build valuable connections and foster meaningful relationships in a sophisticated and relaxed environment. Whether you're seeking new business opportunities or exchanging ideas with peers, this is the ideal platform to expand your network.

Click Here

Bringing together
an industry of

RIDES

RIDES

WATER-RELATED EQUIPMENT & SUPPLIES

WATER-RELATED EQUIPMENT & SUPPLIES

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

GAMES & DEVICES

GAMES & DEVICES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

SECURITY EQUIPMENT & SAFETY

SECURITY EQUIPMENT & SAFETY

CONSULTANCY

CONSULTANCY

FOOD & BEVERAGE

FOOD & BEVERAGE

RIDES

From thrilling roller coasters to interactive simulators, explore cutting-edge ride innovations redefining leisure attractions in the Middle East. Discover solutions tailored to create unforgettable experiences for theme parks and entertainment venues.

READ MORE

RIDES

WATER-RELATED EQUIPMENT & SUPPLIES

Dive into the future of aquatic fun with advanced water park systems, pool solutions, and eco-friendly supplies designed for the Middle East's top leisure destinations. Perfect for creating splashes of excitement year-round!

READ MORE

WATER-RELATED EQUIPMENT & SUPPLIES

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

Elevate your venues with state-of-the-art equipment for maintaining pristine facilities and engaging guests in active, participatory fun. Essential tools to keep the region’s entertainment spaces a step ahead.

READ MORE

FACILITY, GROUNDS & PARTICIPATORY EQUIPMENT

GAMES & DEVICES

From AR-enhanced arcade games to classic machines, discover gaming innovations that captivate and engage audiences of all ages, driving foot traffic and boosting revenue.

READ MORE

GAMES & DEVICES

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

Bring families together with imaginative indoor and outdoor solutions, from soft play areas to interactive experiences, designed to cater to the Middle East’s demand for premium family-friendly venues.

READ MORE

FAMILY ENTERTAINMENT & AMUSEMENT FACILITIES

SECURITY EQUIPMENT & SAFETY

Prioritise guest safety with cutting-edge surveillance systems, crowd management tools, access controls, and safety equipment designed for seamless integration into entertainment and leisure venues in the region.

READ MORE

SECURITY EQUIPMENT & SAFETY

CONSULTANCY

Partner with leading experts to craft bespoke strategies for maximising guest engagement, operational efficiency, and ROI, to maximise the potential of your entertainment business.

READ MORE

CONSULTANCY

FOOD & BEVERAGE

Indulge in culinary innovations that elevate the guest experience, from grab-and-go concepts to fine dining, tailored to complement the region's vibrant entertainment destinations.

READ MORE

FOOD & BEVERAGE

WHAT THEY SAY

What they say

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

VP Global Projects, TAIT (Summit Speaker)

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

Executive Director, Royal Commission AlUla (Summit Speaker)

It's packed & we're exceptionally busy! To showcase your brand, you must be at SEA Expo in KSA. Last year was successful & this year too. We can't wait to be back next year!

Adham Badawy

GM Entertainment Develop, Al Othaim – Exhibitor at SEA

We are very happy to be here, it's our 5th time exhibiting at SEA EXPO and for us it’s the premier show in KSA; we made great contracts and connections, having great potentials!

Robert Cirjak

Brand Ambassador - Wibit – Exhibitor at SEA

It’s a great experience! It's an interesting show where you can see growth. We are happy to be part of the biggest entertainment and amusement show in the region!

Eric Carangey

Managing Director of Legacy – Exhibitor at SEA

2024 Show Gallery

View full gallery

Your Central One-Stop Hub for the Entertainment and Attractions Industry

Two Column

Running for over 7 years in Riyadh, the heart of Saudi Arabia, SEA Expo is a truly global event that showcases the latest and greatest innovations for the development of this thriving market, all under one roof. We have created an event where everything has its space, giving you the opportunity to establish new connections and take your business to new heights whilst making your mark in the entertainment industry.

Connect with likeminded industry experts across the Middle East and Africa, driving collaboration and shaping the future of leisure.

REGISTER FOR FREE

Supporting Partner

GEA - Supporting Partner

Supporting Partner

The General Entertainment Authority was established by Royal Decree No. (A/133) on May 7, 2016, to regulate and develop the entertainment sector to be a self-sustaining industry, in cooperation with relevant government authorities and the private sector. Through their ambitious strategy, GEA avidly work to improve the quality of life for everyone while also contributing to economic development through creating investment opportunities and thousands of jobs to fulfill the goals of Saudi Vision 2030.

Visit the Website

Strategic Partner

Strategic Partner

INVEST SAUDI is Saudi Arabia’s nation-wide investment attraction and promotion brand. Overseen by Saudi Investment Promotion Authority (SIPA), INVEST SAUDI facilitates investments in Saudi Arabia that support the country’s economic growth and position it at the forefront of the global business world. INVEST SAUDI brings ministries, government agencies, and the private sector closer together to promote a multitude of investment and business opportunities in the Kingdom, assisting in the Kingdom’s long-term economic growth.

Visit the Website

Sponsors

Supporting Partner

Strategic Partner

Platinum Sponsor

Platinum Sponsor

Registration and Lanyard Sponsor

Badge Sponsor

Silver Sponsor

Summit Sponsor

Summit Sponsor

Feature Sponsor

Content Sponsor

Drone Show Sponsor

Media Partners

Association Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Plan your visit

Riyadh Front

SEA Expo will take place at the Riyadh Front, a state-of-the-art venue located in KSA. Set from May 20-22, 2025, it promises an unforgettable experience for industry professionals.

Plan your visit

MEMBER OF

dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.