24-26 MAY 2021
Halls 3 & 4
Riyadh International Convention & Exhibition Center


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Postponement of Saudi Entertainment and Amusement to 24-26 May 2021

Over the past few months, it has been remarkable to see how united the global entertainment and leisure community has been, supporting one another as we weather the COVID-19 pandemic together.

While there’s a positive outlook ahead, social distancing and travel restrictions will continue to impact our industry for the foreseeable future. For this reason, and to allow time for Saudi Arabia’s buyer-market to recover, we have decided to postpone Saudi Entertainment and Amusement until 24-26 May 2021, Riyadh International Convention & Exhibition Center.

The safety and wellbeing of everyone who attends our event will always be our top priority. Postponing the event until May ensures that we can deliver a safe experience and provide real value for our customers.





Backed by the Development Investment Entertainment Company (DIEC) and a budget of over USD 3 billion, the cinema industry in Saudi Arabia is an economic opportunity waiting to be tapped. According to reports by PWC, 2600 screens are set to bring in a box office revenue of USD 950 million by 2030. And, with large players like AMC, VOX and Cinépolis announcing their entry into the Kingdom, the demand for products, technology and services this lucrative sector requires is higher than ever.

Embracing this budding market, Saudi Entertainment and Amusement (SEA) expo introduces cinema as one of its key sectors in the 2021 edition, which covers 3D Providers, Cinema Technology, Construction & Architecture, Digital Cinema, Digital Cinema Projection, Screens, Seating, Speakers/Sound/Amps, Ticketing/Point of Purchase, Lighting, Candy & Confections, Concession Stands, Snacks and Popcorn.

Showcase your products to key buyers in Saudi Arabia's cinema sector by exhibiting at Saudi Entertainment and Amusement (SEA) expo 2021.

We are the largest distributor of coin-operated amusement games in the MENA area. We are very pleased with the outcome and we hope this show will expand and become a major show for the entertainment and amusement industry. We will definitely participate in the next event that will take place in Riyadh next year.

Nabil Adil Kassim


Warehouse of Games

We are very happy to have participated in the first edition of this show. The world of snow and ice amusement is very popular in the Middle East. We were happy to meet lots of visitors who are interested to work with us. We hope to join the SEA show next year as well.

Alex Lokhurst

Managing Partner

Unlimited Leisure

We design and build customers playground and adventure spaces. We are very pleased with the positive response we have received at the show. We had good meetings and discussions and we’re already talking about participating next year.

Thomas Mitmannsgruber


HPS Play Company

With all the exciting developments underway across the Kingdom, our brand new Saudi Entertainment and Amusement show will celebrate the fast-moving world of family entertainment complexes, theme parks, multiplex cinema and tourist attractions. The event will enable theme park operators, the fast food industry, amusement attractions and games manufacturers to directly access one of the world’s most dynamic and lucrative markets. By attracting the decision-makers responsible for developing this huge Middle Eastern market, Saudi Entertainment and Amusement will offer a unique platform for buyers and sellers to meet and do business with the people that matter, at what we aim to be the “one-stop shop” for the entertainment industry in Saudi Arabia.”

Sarkis Kahwajian


dmg events

With the establishment of the Saudi General Entertainment Authority in 2016 along with Saudi Arabia’s Vision 2030 plans it is evident that the Kingdom is opening its doors to the wider business community whilst targeting entertainment as one of their key investment sectors for growth.

The show presents a fantastic opportunity for EMBED to cement our existing relationships with key players in the Saudi Arabian Leisure and FEC market and at the same time provide access to the wider market enabling us to demonstrate why EMBED is the supplier of choice with our cashless card and on-line ticketing solutions.

Saeed Abdillahi

Sales Manager EMEA


Saudi Arabia has always been a country of fundamental importance for Guzzi Eugenio. In fact, since we started attending entertainment fairs in the Middle East, in 2003, we have had continuous and increasing requests for games from Saudi investors, and thanks to this, we have also been able to consolidate relationships with the major companies involved in the creation of FECs or shopping malls, such as Al-Othaim and Al Hokair. We are sure that our new product can have a decisive and important impact in this market because it targets children, who love to get entertained with fun.

Emanuele Guzzi


Guzzi Eugenio

We believe that the Middle East and Saudi Arabia, in particular, is a growing region and over the next 5 years, this will be a huge growth avenue for table game companies and Valley-Dynamo will be the top manufacturer ready to fulfil those needs.  Whether it is a Valley Pool table, Tornado Foosball table, Champion Shuffleboard table or Dynamo Air Hockey table, both have Coin and Non-Coin versions within all the brands to satisfy your needs. We are attending the Saudi Entertainment and Amusement show because we will be looking for distributors to carry and service our product line moving forward.  We will be selling directly at this show so there will be a great opportunity to purchase tables at the most affordable prices available.



Valley Dynamo Companies

With the announcement of Saudi Arabias Vision 2030 Simtec Systems closely observes the development of the entertainment and leisure market. Knowing about the first ever entertainment trade show it was an easy decision to participate.

With the product range of simulator motion systems, flying theaters and interactive digital signage systems, that Simtec is offering, we expect to create new opportunities and hope to establish long-term partnerships.

Andrea Stickel

- Director Business Development

simtec Syatems GmbH

We recently worked hard to obtain the SASO certification in order to be able to fulfil all request coming from Saudi Arabia. We are proud to say, from now on, we will strongly enter in this market with complete structures and not only spare parts!

Emanuele Guzzi

Crazy Jump snc

The growth of this sector is inline with 2030 VISION and a main pillar to enhance quality of life, citizens participation/ engagement to foster healthy communities. My plan for this sector is to play a vital role as a local brand by providing high quality products and services to all my customers, especially the kids and youth, and create an impact by promoting a healthy life style through our 3E module (education, engage and empower). My goal from this show is to present our Local Brand, our multinational partners and grow our business through attractive investment opportunities.

Hatim Bawazir


Route KSA

I am astonished at how Saudi Arabia is getting more and more progressive by getting in the entertainment and the amusement industry. It’s a pleasure and honor to be a part of this glorious event that will take place at Jeddah this coming 21st to the 23rd of April 2019. My expertise in this field will help those investors and business people by lending them a hand by sharing my thoughts and advice in pursuing this industry. Saudi Arabia is forthcoming a new age, an age of development, openness and boldness.

Alexander Schrott

Head of Waterparks

Head of Amusement Parks, Rides & Structures – Middle East


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dmg events is an organiser of face-to-face events and a publisher of trade magazines for the international Construction, Energy, Coatings, Transport, Hospitality & Design industries.