Saudi Entertainment & Amusement Expo
16 - 18 MAY 2022

Riyadh International Convention & Exhibition Centre


Saudi Entertainment & Amusement (SEA) Summit

The SEA Summit is a major influencing conversation that contributes to evolving Saudi Arabia into a global powerhouse of entertainment. The Kingdom of Saudi Arabia is leading the way in encouraging collaboration and action that will lead to a strong and sustainable future for the entertainment and amusement industry. With billions of dollars of planned investment pipelines to create futuristic and seamless cities of entertainment, the Kingdom is on the roller coaster journey to advance as a global tourism destination.

So, how can you compete with the ever-expanding landscape of new attractions?

Each year the SEA Summit gathers some of the most eminent leaders from the sector to share insights and experiences so that you can learn how the region’s most successful game-changers are tackling the current situation, and where they foresee potential business opportunities.

The agenda and speaker list for the next event will be revealed in March 2022.



  • Hear state of the market analysis on consumer behavior and navigate the future trends for thriving the competitive industry landscape.
  • Listen to insights and candid debates from major industry players including venue owners and operators & discover realities of how the big winners, win big and overcome challenges.
  • Watch case studies of new regional giga-projects on the horizon, offering a sneak peek of their developments and commercial opportunity that you can explore.
  • Get access to the latest technologies and innovation needed to improve not only your operational agility but even service excellence.


  • The New Outlook & Capitalizing on Investment Opportunities in the Kingdom’s Entertainment Sector
  • Winning Strategies & Business Model to Create Enduring Entertainment Destinations in the Kingdom
  • From the Power of Togetherness to the Rise of the Conscious Consumer – Creating Smart, Seamless Resorts through Innovation & Disruption
  • Giga Project Update : AlUla, The Red Sea Project, Amaala, , King Salman Park, Diriyah Gate Development, Riyadh Sport Boulevard & Saudi Entertainment Ventures Company (SEVEN)
  • Update on the Regulatory Viewpoint & Policies Governing the Regional Entertainment Industry


Summit Sponsor

Havelock One Interiors is a leading turnkey fitout service provider in the Middle East. They specialise in interior contracting and the manufacturing of bespoke joinery, metal works and shop-fittings for hospitality, retail, entertainment and more.


Knowledge Partner

MENALAC is a not-for-profit platform representing the Leisure, Entertainment and Attractions industry across the Middle East and North Africa. They are the voice of their members representing over 150 brands and 470 operations across the MENA region.