The SEA Summit

The Saudi Entertainment and Amusement (SEA) Summit is a major influential platform attended by those responsible for evolving Saudi Arabia into a global powerhouse of entertainment. With billions of dollars of planned investment pipelines creating futuristic and sustainable cities, the Kingdom is advancing quickly on its journey as a global tourism destination.

So, how can you compete with the ever-expanding landscape of new attractions?

Each year the SEA Summit shares the insights, experiences and tactics of the region’s most successful stakeholders. Join 75+ speakers across 15+ sessions as they discuss innovation, investment and future trends.

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Our 2025 Speakers

Antoine Zgheib

Executive Director

Saudi Entertainment Ventures (SEVEN)

Anna Rita Petrungaro

Associate Interior Design Director

Omrania

Fahad Alobailan

Group CEO

Baan Holding

Hisham AlAali

VP of HR & Shared Services

Six Flags Qiddiya City

Jan Michael Taylor

VP of F&B

Six Flags Qiddiya

Leander de Wit

Vice President of Retail and F&B

Qiddiya - Aquarabia Water Theme Park

Mohammed Attia

Founder & CEO

Ground Control Entertainment Co.

Milton Dsouza

VP Parks

Sela

Renee Welsh

Chief Executive Officer

Embed & Booking Boss

Scott Wellington

Senior Manager, Destination Development

Red Sea Global

Wim Hubrechtsen

CEO

Snow World

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KEY BENEFITS OF ATTENDING

KEY BENEFITS OF ATTENDING

Hear state of the market analysis on consumer behavior and navigate the future trends that will help you to thrive in this competitive industry landscape.
Listen to insights and candid debates from major industry players including venue owners & operators and discover how the big winners, win big and overcome challenges.
Watch case studies of new regional giga-projects on the horizon, offering a sneak peek into their development scenarios and commercial opportunities.
Get access to the latest technologies and innovations needed to improve your operational agility, digital transformation, service excellence and more.

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WHAT THEY SAY

What the industry says

Attending SEA Expo was a great opportunity to explore cutting-edge innovations and connect with global leaders in entertainment. The panels highlighted Saudi Arabia’s unique blend of modern experiences and cultural heritage.

Mariya (ماريا المؤمن) Almomen

Strategy Expert - Strategic Office for Developing Al Baha Region | ال

It was a pleasure to attend the SEA Expo 2025! The event showcased remarkable innovations and highlighted the rapid development of the entertainment sector in Saudi Arabia. Grateful for the opportunity to connect with industry professionals!

Shahad Al harbi

Data Analyst, General Entertainment Authority

Thrilled to join 15,000+ professionals and 300+ brands in Riyadh showcasing AI and VR innovations, driving Saudi Vision 2030 and the future of entertainment and hospitality.

Victor Voitsekhovskii

CEO & Managing Partner, Lastick Group LLC

This year’s SEA Summit showcased the region’s growing momentum in entertainment. The energy, enthusiasm, and calibre of conversations were inspiring. It was an honor to be part of such a dynamic event.

Dr Neil Dwyer

Vice President of Operations, Six Flags Qiddiya City

Honored to be part of SEA Summit 2025 - a valuable platform uniting top leaders and decision-makers from the entertainment sector. The insights shared were truly enriching, and we look forward to future editions.

Fahad Mohammed Al Obailan

Chief Executive Officer, BAAN Holding

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

VP Global Projects, TAIT (Summit Speaker)

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

Executive Director, Royal Commission AlUla (Summit Speaker)

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Our 2025 Speakers

Antoine Zgheib

Anna Rita Petrungaro

Fahad Alobailan

Hisham AlAali

Jan Michael Taylor

Leander de Wit

Mohammed Attia

Milton Dsouza

Renee Welsh

Scott Wellington

Wim Hubrechtsen

KEY BENEFITS OF ATTENDING

KEY BENEFITS OF ATTENDING

What the industry says

Attending SEA Expo was a great opportunity to explore cutting-edge innovations and connect with global leaders in entertainment. The panels highlighted Saudi Arabia’s unique blend of modern experiences and cultural heritage.

Mariya (ماريا المؤمن) Almomen

It was a pleasure to attend the SEA Expo 2025! The event showcased remarkable innovations and highlighted the rapid development of the entertainment sector in Saudi Arabia. Grateful for the opportunity to connect with industry professionals!

Shahad Al harbi

Thrilled to join 15,000+ professionals and 300+ brands in Riyadh showcasing AI and VR innovations, driving Saudi Vision 2030 and the future of entertainment and hospitality.

Victor Voitsekhovskii

This year’s SEA Summit showcased the region’s growing momentum in entertainment. The energy, enthusiasm, and calibre of conversations were inspiring. It was an honor to be part of such a dynamic event.

Dr Neil Dwyer

Honored to be part of SEA Summit 2025 - a valuable platform uniting top leaders and decision-makers from the entertainment sector. The insights shared were truly enriching, and we look forward to future editions.

Fahad Mohammed Al Obailan

SEA is the region's event industry highlights—this year’s best in size, scale, and visitors. They've become the must-attend annual events for industry professionals!

Matt Richman

SEA is an impactful expo, uniting industry leaders from entertainment under one roof! It’s a great chance to connect, network & bring new ideas to Saudi Arabia!

Nizar Fakhoury

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