Riyadh, Saudi Arabia – The Saudi Entertainment and Amusement (SEA) Expo 20 -22 May 2025 is set to welcome global leaders, investors, and industry experts to discuss the future of entertainment at its annual Summit, hosted throughout the three-day Expo. SEA Expo leads the entertainment sector with curated insights, expert dialogue, and real data. Its Summit sets the tone for global conversations, driving new thinking, partnerships, and direction for the region and beyond.
With Saudi Arabia’s entertainment market expanding at a rapid pace and major projects transforming audience experiences, SEA Expo continues to serve as a critical platform for engagement, insight and exchange. Entertainment plays an influential role in cultural and economic development, bringing people together and anchoring fast-growing industries.
This vision is reflected in the SEA Expo Summit, an integral part of the Expo, where culture, entertainment, and innovation converge to support Saudi Arabia’s commitment to enhancing quality of life through meaningful industry development.
The Summit brings together 60+ high-level decision-makers to unpack real-time industry shifts, tackle key challenges, and uncover strategic opportunities. For many in the sector, it is the rare moment in the year where global thinking meets regional momentum, where future-facing ideas are presented, tested and refined in conversation with those actively building the industry.
Advancing Saudi 2030: SEA Expo as a Platform for Growth
The entertainment landscape is evolving, with new modes of engagement emerging through technology, storytelling, and investment strategy. SEA Expo 2025 will host in-depth sessions featuring top executives such as Hisham AlAali, Vice President, HR & Shared Services, Qiddiya and Scott Wellington Senior Manager, Destination Development, Red Sea Global; policymakers and industry leaders like Fahad Alobailan, Group CEO, Baan Holding, individuals whose insights and actions shape both local and global entertainment.
The participation of these industry leaders brings real-world insight and strategic depth to SEA Expo’s discussions, shaping the narrative around Saudi Arabia’s entertainment evolution and influencing the direction of the global experience economy.
Key topics include:
“SEA Expo creates the right conditions for the experience industry to align around data, dialogue, and direction. It’s a place where experiences are not only showcased but quantified—turning audience insight into strategic value. At GRS, we see every panel and conversation as an opportunity to translate numbers into meaning and support a more connected, informed industry.” – George Emiris, Group COO & Managing Director, GRS
Saudi Arabia is fast emerging as a global contender in the entertainment and amusement sector, with strong investment in theme parks, live events, esports, and cultural attractions. SEA Expo 2025 offers rare and valuable access to the decision-makers behind these shifts. Attendees gain insights into industry priorities while forming meaningful business connections.
As SEA Expo continues to shape conversations that matter, it reinforces its position as the leader in entertainment and amusement across the region and as a key global leader.
Co-located with the Saudi Light and Sound Expo, SEA Expo 2025 provides a unique space where related sectors intersect, ideas are exchanged, and business gets done.
To register, visit www.saudientertainmentexpo.com and add your voice to the evolving narrative of entertainment and amusement. We look forward to welcoming you to SEA Expo Summit 2025.
About dmg events
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
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dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.
