20-22 May 2025, the Saudi Entertainment and Amusement (SEA) Expo returns with its biggest edition yet; an impressive 38,350 sqm showcase that will unite leaders from 36 countries under one roof, including first-time participants and power players from Saudi Arabia, the UK, USA, Germany and the UAE. Now in its seventh year, SEA Expo has solidified its reputation as the region’s trusted launchpad for business, insight and dealmaking in the progressive world of entertainment.
The three-day SEA Expo occurs at the contemporary Riyadh Front Exhibition & Conference Centre. It will host over 350 exhibitors and welcome thousands of visitors from around the world. Exhibiting companies represent 36 countries, including new national delegations this year, another clear signal of the event’s international pull.
At the heart of SEA Expo 2025 is the SEA Summit, a high-level platform where 65+ best-in-class speakers, including government leaders, giga project executives and C-suite decision-makers, gather with the intention to shape the entertainment sector’s next era.
That potential starts with conversation, and to be part of the conversation, one must be in the room. For SEA Expo 2025, that room is the Summit.
The Summit is where live discussions lead to strategic direction. Sessions will explore immersive tech, AI, Esports, sustainable entertainment design, and investment priorities within Saudi Arabia and beyond. Headline speakers include Wim Hubrechtsen (CEO, Snow World), Abdulelah Al Fawzan (Chief Projects Officer, SEVEN), Leander de Wit (VP, Qiddiya – Aquarabia), Fahad Alobailan (Group CEO, Baan Holding), and Hind Galadari (Deputy GM, Miral Experiences).
The must-attend sessions include:
The SEA Summit offers attendees direct access to the minds driving the industry forward, making it a rare opportunity to gain clarity, forge strategy and connect with those building the future. Building the future needs support, and SEA Expo has secured the support of some of the region’s most established and influential brands.
SEA Expo is backed by strategic partners, the General Entertainment Authority (GEA) and MISA (Invest Saudi). With thousands of professionals expected, attendees can connect with top-tier exhibitors, decision-makers and investors, opening the door to meaningful collaboration and expansion across the entertainment sector.
The Saudi Light & Sound (SLS) Expo runs alongside the SEA Expo, providing dual access to over 500 exhibitors and thousands of attendees over three days. The co-location gives visitors a seamless experience that spans venue design, AV tech, attractions, and experiential installations under one roof.
“The Saudi Entertainment and Amusement Expo exemplifies the Kingdom’s commitment to becoming a global entertainment hub,” said Sarkis Kahwajian, Associate Vice President at dmg events. Sarkis highlights a key part of Vision 2030: “A key objective of Saudi Arabia’s Vision 2030 is to significantly enhance the entertainment sector’s contribution to the national economy. With our partners at GEA and Invest Saudi on board, as leaders of industry, we gladly undertake our part in doing all we can to see Vision 2030 come to life in our efforts to continue facilitating dialogue, innovation and global collaboration.
In clear alignment with Saudi Arabia’s Vision 2030, SEA Expo supports the Kingdom’s rise as a global force in entertainment and amusement. By convening public and private leaders from across the value chain, the Expo sets the trajectory for what’s next in the world of entertainment for the Kingdom and beyond.
To register or find out more, visit www.saudientertainmentexpo.com.
About dmg events
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
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dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.
