Strategic agreements and global participation continue to define Saudi Arabia’s role in the entertainment economy.

• Strategic MOUs have been signed, including major agreements between Mack Rides, SPARKS and Fawasel, and INFINIA and BLOCKS, driving long-term entertainment infrastructure across Saudi Arabia.
• Global industry alignment, with 36 countries represented and top sponsors such as Storyland Studios, TAIT, RC Almana, and RWS backing the Expo’s business-led agenda.
• The valued support of the Kingdom’s General Entertainment Authority (GEA) and the Ministry of Investment, Saudi Arabia (MISA), reinforces SEA Expo’s alignment with Vision 2030 goals.

 

Riyadh, Saudi Arabia – 26 May 2025 – Momentum built over three days at the SEA Expo 2025, as partnerships progressed, discussions deepened, and the region’s entertainment priorities commanded the program for the day.

Now in its seventh edition, the Saudi Entertainment and Amusement (SEA) Expo has proven itself as a strategic anchor for the global entertainment business. With participation from 36 countries—including Saudi Arabia, the UK, the USA, Germany, and the UAE—the SEA Expo continues to attract the industry’s decision-makers as they look to tap into Saudi Arabia’s fast-expanding leisure and attractions market.

SEA Expo provides direct access to trade intelligence, partnership opportunities, and practical insights. At the centre of SEA Expo is the SEA Summit, which has the generous support of leading sponsors BAAN Holding, Al Othaim, RWS Global, Storyland Studios, RC Almana, and TAIT. In this focused arena, this year’s sessions explore immersive technology, artificial intelligence, esports, and the design of sustainable, future-ready entertainment destinations.

Further to this, a key highlight of the Summit was the compelling opening keynote panel, “Partnership in Practice: Building Saudi’s Next Entertainment Hubs,” where public and private sector leaders explored how new investments shape the physical and creative landscape of Saudi Arabia’s next-generation venues. The strength of SEA Expo 2025 is reflected in its industry backing, with sponsors including Al Othaim Leisure, Al BAAN Holding, Embed, Nemetschek, Storyland Studios and RWS Global – each invested in realising the region’s entertainment ambitions.

The show days also saw the signing of several significant agreements that will strengthen the country’s entertainment infrastructure, including:

• Mack Rides, SPARKS, and Fawasel are finalizing an exclusive sales agreement that will enable the delivery of advanced amusement rides across the Kingdom.
• INFINIA and BLOCKS signed a memorandum of understanding to co-develop digital theming, smart experiences and immersive design for public and private environments.

These partnerships reflect the sector’s continued movement toward tailored, high-impact solutions and long-term project development, bringing both international expertise and local insight into alignment.

Commenting on the outcomes, Sarkis Kahwajian, Associate Vice President at dmg events, stated: “SEA Expo is an important working platform, and it continues to deliver on its purpose: bringing together the right people to move from vision to implementation. The outcomes we’re seeing here will define the next phase of growth.”

Co-located with the Saudi Light & Sound (SLS) Expo, SEA Expo is supported by the Kingdom’s General Entertainment Authority (GEA) and the Ministry of Investment, Saudi Arabia (MISA), indicative of its direct alignment with the Kingdom’s Vision 2030 objectives – building a globally competitive entertainment sector, expanding employment opportunities and diversifying the economy through leisure and tourism.

SEA Expo proves its value as a key driver of real advancement across Saudi Arabia’s entertainment economy. Visit https://www.saudientertainmentexpo.com/ for more.

 

About dmg events

dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).