SEA EXPO

4-6 MAY 2026 | 3:00 PM - 9:00 PM

Riyadh Front

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Why Exhibit

Capitalise on the world's fastest growing entertainment destination

Showcase your products, services and technology to serious buyers involved in the development of Saudi Arabia's entertainment and leisure market worth over USD 64 billion. Saudi Entertainment and Amusement (SEA) Expo 2026 will give you the opportunity to establish new connections and branch into the thriving Saudi Arabian market.

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Get direct access to the right buyers in a thriving market

SEA Expo gives you the opportunity to meet thousands of buyers and investors within the Saudi Arabian entertainment and leisure sector. These face-to-face meetings will help you establish business relationships that can be nurtured into business partnerships.

Download the 2025 Topline Report

Snapshot of buyers who visit SEA Expo

Unleash your brand's potential at SEA Expo

Unleash your brand's potential at SEA Expo

Elevate your brand by presenting your products, services, and cutting-edge technology to a dynamic audience of over 10,000 industry professionals actively shaping the future of Saudi Arabia’s booming entertainment and leisure market, valued at a staggering USD 64 billion.

Participating in SEA Expo 2026 opens the door to forging valuable connections and making a significant impact in the vibrant landscape of the Saudi Arabian attractions industry. Don’t miss your chance to be a key player in this exciting market!

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SEA Expo visitors represent the following business sectors

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Generate valuable leads

Exhibitors at SEA Expo generate an average of 80 high quality leads in 3 days. Compare this to other marketing efforts and see how this in-person showcase can impact your annual bottom line.

Forge new relationships

Connect with thousands of buyers and investors in Saudi Arabia’s entertainment and leisure sector. Our in-person meetings offer a platform to build meaningful connections, fostering lasting business partnerships.

Elevate your brand's visibility

Showcase your products to 10,000+ industry professionals, building brand awareness in a booming market. Leverage national PR and Middle East-focused marketing to amplify your presence and achieve event-driven strategic goals.

Access the right buyers directly

SEA Expo connects you with thousands of buyers and investors in Saudi Arabia’s entertainment sector, fostering face-to-face meetings that build relationships and evolve into lasting business partnerships.

Gain direct access to key buyers
in a thriving market.

SEA Expo gives you the opportunity to meet thousands of buyers and investors within the Saudi Arabian entertainment and leisure sector. These face-to-face meetings will help you establish business relationships that can be nurtured into long term business partnerships.

DOWNLOAD SALES BROCHURE

Why Saudi Arabia?

An Untapped Market Awaits...

US$ 2,636.88 BILLION

Saudi Arabia leads the GCC economy by GDP and is gaining global recognition in tourism. In 2023, it welcomed 100+ million tourists, surpassing its 2030 target, earning praise from UN Tourism and the World Travel & Tourism Council. Entertainment venues grew from 154 in 2017 to 420 in 2024, while Vision 2030 aims to expand heritage sites from 241 to 447.

US$ 64 BILLION

is the value of the Saudi Arabian entertainment market. Saudi Arabia is projected to spend more in the next 10 years than it has in the past 300 years. Crown Prince Mohammed bin Salman says the local private sector will invest 5 trillion riyals ($1.3 trillion) between now and 2030 as part of new programme to help diversify the economy.

TOURISM IN SAUDI ARABIA SURPASSING UAE IN 2025

The Minister of Tourism, Ahmed bin Aqil Al-Khatib, has revealed Saudi Arabia’s tourism spending surge by 93 percent in 2022 to hit $49 billion, up from $25 billion in 2021, as the Kingdom continues to diversify its economy as part of Vision 2030.

Exclusive site visits hosted by top buyers in Saudi Arabia

Exclusive site visits hosted by top buyers in Saudi Arabia

Saudi Entertainment and Amusement (SEA) Expo is focused on delivering the best networking opportunities for all our exhibitors. In keeping with this focus, we partner with leading buyers within Saudi Arabia to host events in an effort to connect you to the right decision-makers and forge strong business relationships.

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WHAT THE

What the exhibitors says

SEA Expo 2025 was a milestone, welcoming over 100 guests and connecting with Riyadh’s industry leaders. We proudly showcased our innovation in waterparks, theme parks, and immersive entertainment.

A. Cuneyt Sayin

A. Cuneyt Sayin

General Manager – Futura Form

"SEA" you later! Thanks to Saudi Entertainment and Amusement Expo for three days of great sessions, insights, and connections. We loved the energy in Riyadh as Vision 2030 unfolds. Looking forward to reaping the benefits & seeing everyone next time.

Nada R

Nada R

ME Business Development Manager, Adirondack Studios

Had an incredible week in Riyadh with Red Raion at SEA Expo! The energy was inspiring, with strong hospitality and fast growth. Saudi Arabia’s investment in entertainment is clear, and face-to-face connections are driving real collaboration.

Valeria Rizzo

Valeria Rizzo

Chief Brand Officer, Red Raion

It's packed & we're exceptionally busy! To showcase your brand, you must be at SEA Expo in KSA. Last year was successful & this year too. We can't wait to be back next year!

Adham Badawy

Adham Badawy

GM Entertainment Develop, Al Othaim – Exhibitor at SEA

We are very happy to be here, it's our 5th time exhibiting at SEA EXPO and for us it’s the premier show in KSA; we made great contracts and connections, having great potentials!

Robert Cirjak

Robert Cirjak

Brand Ambassador - Wibit – Exhibitor at SEA

It’s a great experience! It's an interesting show where you can see growth. We are happy to be part of the biggest entertainment and amusement show in the region!

Eric Carangey

Eric Carangey

Managing Director of Legacy – Exhibitor at SEA

Our second time at SEA, and it's the top event in the region. The quality of visitors is outstanding & the numbers are impressive. We can tell that SEA is leading the way!

Ghaith Mazi

Ghaith Mazi

Deputy CEO of Malahi - Exhibitor at SEA

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dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.