20-22 May 2025, the Saudi Entertainment and Amusement (SEA) Expo returns with its biggest edition yet; an impressive 38,350 sqm showcase that will unite leaders from 36 countries under one roof, including first-time participants and power players from Saudi Arabia, the UK, USA, Germany and the UAE. Now in its seventh year, SEA Expo has solidified its reputation as the region’s trusted launchpad for business, insight and dealmaking in the progressive world of entertainment.
The three-day SEA Expo occurs at the contemporary Riyadh Front Exhibition & Conference Centre. It will host over 350 exhibitors and welcome thousands of visitors from around the world. Exhibiting companies represent 36 countries, including new national delegations this year, another clear signal of the event’s international pull.
At the heart of SEA Expo 2025 is the SEA Summit, a high-level platform where 65+ best-in-class speakers, including government leaders, giga project executives and C-suite decision-makers, gather with the intention to shape the entertainment sector’s next era.
That potential starts with conversation, and to be part of the conversation, one must be in the room. For SEA Expo 2025, that room is the Summit.
The Summit is where live discussions lead to strategic direction. Sessions will explore immersive tech, AI, Esports, sustainable entertainment design, and investment priorities within Saudi Arabia and beyond. Headline speakers include Wim Hubrechtsen (CEO, Snow World), Abdulelah Al Fawzan (Chief Projects Officer, SEVEN), Leander de Wit (VP, Qiddiya – Aquarabia), Fahad Alobailan (Group CEO, Baan Holding), and Hind Galadari (Deputy GM, Miral Experiences).
The must-attend sessions include:
The SEA Summit offers attendees direct access to the minds driving the industry forward, making it a rare opportunity to gain clarity, forge strategy and connect with those building the future. Building the future needs support, and SEA Expo has secured the support of some of the region’s most established and influential brands.
SEA Expo is backed by strategic partners, the General Entertainment Authority (GEA) and MISA (Invest Saudi). With thousands of professionals expected, attendees can connect with top-tier exhibitors, decision-makers and investors, opening the door to meaningful collaboration and expansion across the entertainment sector.
The Saudi Light & Sound (SLS) Expo runs alongside the SEA Expo, providing dual access to over 500 exhibitors and thousands of attendees over three days. The co-location gives visitors a seamless experience that spans venue design, AV tech, attractions, and experiential installations under one roof.
“The Saudi Entertainment and Amusement Expo exemplifies the Kingdom’s commitment to becoming a global entertainment hub,” said Sarkis Kahwajian, Associate Vice President at dmg events. Sarkis highlights a key part of Vision 2030: “A key objective of Saudi Arabia’s Vision 2030 is to significantly enhance the entertainment sector’s contribution to the national economy. With our partners at GEA and Invest Saudi on board, as leaders of industry, we gladly undertake our part in doing all we can to see Vision 2030 come to life in our efforts to continue facilitating dialogue, innovation and global collaboration.
In clear alignment with Saudi Arabia’s Vision 2030, SEA Expo supports the Kingdom’s rise as a global force in entertainment and amusement. By convening public and private leaders from across the value chain, the Expo sets the trajectory for what’s next in the world of entertainment for the Kingdom and beyond.
To register or find out more, visit www.saudientertainmentexpo.com.
About dmg events
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
Strategic agreements and global participation continue to define Saudi Arabia’s role in the entertainment economy.
Riyadh, Saudi Arabia – 26 May 2025 – Momentum built over three days at the SEA Expo 2025, as partnerships progressed, discussions deepened, and the region’s entertainment priorities commanded the program for the day.
Now in its seventh edition, the Saudi Entertainment and Amusement (SEA) Expo has proven itself as a strategic anchor for the global entertainment business. With participation from 36 countries—including Saudi Arabia, the UK, the USA, Germany, and the UAE—the SEA Expo continues to attract the industry’s decision-makers as they look to tap into Saudi Arabia’s fast-expanding leisure and attractions market.
SEA Expo provides direct access to trade intelligence, partnership opportunities, and practical insights. At the centre of SEA Expo is the SEA Summit, which has the generous support of leading sponsors BAAN Holding, Al Othaim, RWS Global, Storyland Studios, RC Almana, and TAIT. In this focused arena, this year’s sessions explore immersive technology, artificial intelligence, esports, and the design of sustainable, future-ready entertainment destinations.
Further to this, a key highlight of the Summit was the compelling opening keynote panel, “Partnership in Practice: Building Saudi’s Next Entertainment Hubs,” where public and private sector leaders explored how new investments shape the physical and creative landscape of Saudi Arabia’s next-generation venues. The strength of SEA Expo 2025 is reflected in its industry backing, with sponsors including Al Othaim Leisure, Al BAAN Holding, Embed, Nemetschek, Storyland Studios and RWS Global – each invested in realising the region’s entertainment ambitions.
The show days also saw the signing of several significant agreements that will strengthen the country’s entertainment infrastructure, including:
These partnerships reflect the sector’s continued movement toward tailored, high-impact solutions and long-term project development, bringing both international expertise and local insight into alignment.
Commenting on the outcomes, Sarkis Kahwajian, Associate Vice President at dmg events, stated: “SEA Expo is an important working platform, and it continues to deliver on its purpose: bringing together the right people to move from vision to implementation. The outcomes we’re seeing here will define the next phase of growth.”
Co-located with the Saudi Light & Sound (SLS) Expo, SEA Expo is supported by the Kingdom’s General Entertainment Authority (GEA) and the Ministry of Investment, Saudi Arabia (MISA), indicative of its direct alignment with the Kingdom’s Vision 2030 objectives – building a globally competitive entertainment sector, expanding employment opportunities and diversifying the economy through leisure and tourism.
SEA Expo proves its value as a key driver of real advancement across Saudi Arabia’s entertainment economy. Visit https://www.saudientertainmentexpo.com/ for more.
About dmg events
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
Riyadh, Saudi Arabia – The Saudi Entertainment and Amusement (SEA) Expo 20 -22 May 2025 is set to welcome global leaders, investors, and industry experts to discuss the future of entertainment at its annual Summit, hosted throughout the three-day Expo. SEA Expo leads the entertainment sector with curated insights, expert dialogue, and real data. Its Summit sets the tone for global conversations, driving new thinking, partnerships, and direction for the region and beyond.
With Saudi Arabia’s entertainment market expanding at a rapid pace and major projects transforming audience experiences, SEA Expo continues to serve as a critical platform for engagement, insight and exchange. Entertainment plays an influential role in cultural and economic development, bringing people together and anchoring fast-growing industries.
This vision is reflected in the SEA Expo Summit, an integral part of the Expo, where culture, entertainment, and innovation converge to support Saudi Arabia’s commitment to enhancing quality of life through meaningful industry development.
The Summit brings together 60+ high-level decision-makers to unpack real-time industry shifts, tackle key challenges, and uncover strategic opportunities. For many in the sector, it is the rare moment in the year where global thinking meets regional momentum, where future-facing ideas are presented, tested and refined in conversation with those actively building the industry.
Advancing Saudi 2030: SEA Expo as a Platform for Growth
The entertainment landscape is evolving, with new modes of engagement emerging through technology, storytelling, and investment strategy. SEA Expo 2025 will host in-depth sessions featuring top executives such as Hisham AlAali, Vice President, HR & Shared Services, Qiddiya and Scott Wellington Senior Manager, Destination Development, Red Sea Global; policymakers and industry leaders like Fahad Alobailan, Group CEO, Baan Holding, individuals whose insights and actions shape both local and global entertainment.
The participation of these industry leaders brings real-world insight and strategic depth to SEA Expo’s discussions, shaping the narrative around Saudi Arabia’s entertainment evolution and influencing the direction of the global experience economy.
Key topics include:
“SEA Expo creates the right conditions for the experience industry to align around data, dialogue, and direction. It’s a place where experiences are not only showcased but quantified—turning audience insight into strategic value. At GRS, we see every panel and conversation as an opportunity to translate numbers into meaning and support a more connected, informed industry.” – George Emiris, Group COO & Managing Director, GRS
Saudi Arabia is fast emerging as a global contender in the entertainment and amusement sector, with strong investment in theme parks, live events, esports, and cultural attractions. SEA Expo 2025 offers rare and valuable access to the decision-makers behind these shifts. Attendees gain insights into industry priorities while forming meaningful business connections.
As SEA Expo continues to shape conversations that matter, it reinforces its position as the leader in entertainment and amusement across the region and as a key global leader.
Co-located with the Saudi Light and Sound Expo, SEA Expo 2025 provides a unique space where related sectors intersect, ideas are exchanged, and business gets done.
To register, visit www.saudientertainmentexpo.com and add your voice to the evolving narrative of entertainment and amusement. We look forward to welcoming you to SEA Expo Summit 2025.
About dmg events
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech. For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
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dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.
