The entertainment and amusement industry is evolving at speed – and the Saudi Entertainment and Amusement (SEA) Expo is evolving with it.

As Saudi Arabia continues to invest in world-class entertainment destinations, attractions and immersive experiences, SEA Expo enters its next chapter with a refreshed brand identity that reflects the scale, ambition and opportunity of the market it serves.

This evolution isn’t about changing what SEA Expo stands for – it’s about strengthening the platform for those building the future of entertainment in the Kingdom and beyond.

Why the refresh?
SEA Expo has grown into a key meeting point for manufacturers, suppliers, developers, operators, investors and decision-makers across the entertainment and attractions ecosystem.

Our new brand captures:

• The momentum of a fast-growing industry
• The innovation driving next-generation entertainment experiences
• The commercial opportunity within Saudi Arabia’s Vision 2030 entertainment landscape

It’s bold, confident and built to better represent the business potential exhibitors and partners unlock at SEA Expo – while creating a clearer, more engaging experience for visitors.

What this means for exhibitors?
For companies looking to expand their presence, enter the Saudi market or connect with serious buyers, SEA Expo remains a proven platform – now with a sharper identity that reflects its value.

Exhibitors can expect:

• Direct access to high-level buyers and project owners
• Visibility within one of the world’s fastest-growing entertainment markets
• A platform designed to support meaningful business conversations and partnerships

The refreshed brand reinforces SEA Expo’s role as more than an exhibition; it’s a gateway to opportunity.

And for visitors and industry professionals?
Whether you’re an operator, developer, consultant or investor, SEA Expo continues to offer insight into the technologies, solutions and trends shaping the future of entertainment and leisure.

The new look reflects the energy, creativity and innovation you can expect on the show floor, while maintaining the business focus that makes SEA Expo a must-attend industry event.

Looking ahead
Our refreshed identity marks the beginning of an exciting new chapter, with the next edition of SEA Expo set to bring the industry together under a brand that better reflects where the market is headed.

Same industry-defining platform. Reimagined for what’s next.

Interested in exhibiting at SEA Expo?
Be part of the region’s leading platform for the entertainment industry and connect with the people shaping the future of the sector.

Visitor registration will open soon – stay tuned for updates.