The Saudi Entertainment and Amusement (SEA) Expo brings together professionals from the world of entertainment and attraction under one roof, creating a unique global experience for like-minded individuals to connect. By collaborating, we can effectively address real-industry challenges and devise actionable solutions, ultimately sparking inspiration.
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Date : 20-22 MAY 2025
Venue : Riyadh Front
What to expect : Discover the forefront of innovation for your entertainment and amusement business at the Saudi Entertainment and Amusement (SEA) Expo, the premier trade event exclusively crafted for this ambitious industry. Stay ahead of the curve in this fiercely competitive market by exploring the newest trends and ensuring your facility or venue remains a crowd magnet.
Running for over 7 years in Riyadh, the heart of Saudi Arabia, SEA Expo is a truly global event that showcases the latest and greatest innovations for the development of this thriving market, all under one roof.
Over 75+ speakers are confirmed this year across the five events to address the most crucial issues facing the interiors and hospitality industry. This year’s program will deliver incisive, forward-looking analysis and thought leadership.
VP of HR & Shared Services, Six Flags Qiddya City
CEO, Al Othaim Entertainment
CEO, Snow World
Group CEO, Baan Holding
Over 75 speakers are confirmed this year across the five events to address the most crucial issues facing the interiors and hospitality industry. This year’s program will deliver incisive, forward-looking analysis and thought leadership.
May 2025
03:35 PM - 04:20 PM
The Middle East’s entertainment market is expected to surpass $47 billion by 2030, driven by large-scale investments and public-private collaborations (PwC Middle East, 2024).
May 2025
04:25 PM - 05:10 PM
Saudi Arabia’s entertainment market is expected to grow to $117 billion by 2030, with a rising focus on homegrown content (source: Saudi GEA, 2024).
May 2025
05:15 PM - 05:45 PM
This session unpacks how Saudi Arabia, and the Middle East can streamline regulations while fostering innovation and investor confidence in the entertainment industry.
Connect with likeminded industry experts across the Middle East and Africa, driving collaboration and shaping the future of leisure.
With 100s of international and local brands coming from 40+ countries showcasing new and innovative products.
Valuable insights into the current and future trends of the attraction industry through the free 3-day summit.
State-of-the-art products and solutions that will help in creating exciting and memorable customer experiences.
SEA Expo brings you best-in-class suppliers to help you transform your guest experience and compete with leading leisure and entertainment providers.
Find out everything there is to know about planning your trip and traveling into Riyadh, Saudi Arabia along with suggested itineraries, directions to the venue, and a few additional tips to keep in mind for a safe visit to the show. Note: This event is for trade professionals only. Individuals below the age of 18 are strictly not allowed to enter the exhibition halls.
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