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Saudi Entertainment and Amusement Expo Logo co-located with SLS Expo

Saudi Entertainment & Amusement (SEA) Expo
20 - 22 MAY 2025 | 3:00 PM - 9:00 PM

Riyadh Front Exhibition & Conference Center


Saudi Entertainment & Amusement Expo Hero

Monira Alsabah

Monira Alsabah

CEO & Founder, PLAY Enterprises
Sheikha Monira Alsabah is an influen2al business leader in Kuwait who has made pathbreaking contribu2ons towards upli;ing the country’s leisure and entertainment industry through her brands PLAY and Trampo Extreme (which she sold recently).

Under Sheikha Monira’s leadership and guidance, PLAY has earned the reputa2on of being an industry leading family entertainment centre offering mindful, engaging, high-quality and importantly, non-violent edutainment experiences to children aged between one year and 13 years.

Inducted into the ‘Hall of Fame’ in 2024, Sheikha Monira has been a longstanding board member of the Middle East & North Africa Leisure and AYrac2on Council (MENALAC). A big believer in power of mentorship, Sheikha Monira is also a key member of the Entrepreneurs’ Organiza2on, Kuwait Chapter.

Armed with a bachelor’s degree and master’s degree in Corporate Finance from Bentley University, MassachuseYs, USA and the hands-on experience of opera2ng mul2ple family entertainment centres, Sheikha Monira is a force to reckon with, especially in an industry where women remain under-represented in leadership roles.

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