Don Potts has been immersed in the operation and development of award winning resorts and entertainment attractions for some of the most recoginized destinations in the world.
He has a proven track record of creating and leading broad scale initiatives in organizational design, change leadership and operational programme development. Don possesses a unique skill for assessing and resolving complex business issues while achieving strong financial results. He has demonstrated continued success in attracting, developing and retaining high caliber talent.
Don worked for 23 years with the Universal Studios Parks & Resorts division ultimately as Senior Vice President - Universal Studios Florida Operations. During this period he was one of the first 300 employees at Universal Studios Florida and saw Universal Orlando Resort grow to over 12,000 employees with the addition of the Islands of Adventure park, CityWalk and hotels. During this time his teams achieved record levels of both guest and employee engagement. Both parks were awarded with the prestigious Applause Award, a recognition as the “Best Theme Park in the World.”
Don has also held senior executive roles with ARAMARK Parks and Destinations and Holiday Inn Club Vacations at Orange Lake Resort. More recently he held senior roles with several international based companies including Picsolve International, (United Kingdom), Expo 2017 (Kazakhstan) and Riverside Investment Group (China) before moving to Saudi Arabia to join Qiddiya in April of 2019.
When he’s not working, Don enjoys traveling with his wife Nancy and visiting their children and grandchildren. He also enjoys the outdoors, hiking, cycling and skiing.