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Saudi Entertainment and Amusement Expo Logo co-located with SLS Expo

Saudi Entertainment & Amusement (SEA) Expo
20 - 22 MAY 2025 | 3:00 PM - 9:00 PM

Riyadh Front Exhibition & Conference Center


Saudi Entertainment & Amusement Expo Hero

Alwalid Albaltan

Alwalid Albaltan

Chief Executive Officer, Rafeeh Entertainment Group

I'm Mr. Alwalid Albaltan, President of the National Committee of Entertainment Saudi Federation, member of the culture and entertainment committee and owner of 4 companies influential in the entertainment sector. I'm proud to be a visionary leader in the entertainment sector. I've always had a passion for creating extraordinary home-grown experiences that transport people to new worlds and leave them in awe.

I’m constantly pushing boundaries, seeking out new technologies and storytelling techniques that elevate the entertainment landscape to new heights.

But it's not just about creating amazing experiences; it's about ensuring that everyone, regardless of their background, feels included and represented in the world we create. I firmly believe in championing diversity and inclusivity. I actively seek out opportunities that leads to richer and more engaging stories.

As a leader, I embrace collaboration and encourage my team to think outside the box. I believe in fostering a culture of innovation, where everyone is encouraged to share their ideas and push the boundaries of what's possible.

I'm honored to be a part of an industry that brings joy and inspiration to millions of people. With an unwavering commitment to excellence and a drive to shape the future of entertainment and theme parks, I'm excited to continue captivating audiences and creating memorable experiences for years to come.

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