7-9 September 2021
Riyadh Front Exhibition & Conference Center
4PM to 10PM Daily

#SEASAUDI

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DEDICATED TO GROWING SAUDI ARABIA'S ENTERTAINMENT SECTOR

Launched in April 2019 and received with much enthusiasm, Saudi Entertainment and Amusement (SEA) expo is the first trade event dedicated to Saudi Arabia’s budding entertainment and leisure sector.

We are focused on bringing the best products, services and technology brands in the industry, from across 25+ countries, right here to Riyadh, in support of the Kingdom’s vision to transform into the entertainment and leisure hub of the Middle East.

The show offers the perfect platform for top manufacturers and suppliers of entertainment and leisure products and services to do business with investors, distributors, government officials, owners of malls, cinemas & family entertainment centres, not to mention key procurement professionals involved in small and mega entertainment and leisure projects across the Kingdom.

REGISTER FOR YOUR FREE BADGE

dmg events - All Secure

At dmg events, our commitment to delivering exceptional live in-person events that support economic growth and recovery, will be reinforced by a four-point framework designed to protect our colleagues, exhibitors, visitors, delegates and contractors. In collaboration with leading industry associations, the dmg events All Secure framework provides a detailed set of enhanced health and safety measures that are practical, effective and widely considered to be best practice for the events industry as we prepare to welcome you from 7-9 September 2021 in Riyadh, Saudi Arabia.

VIEW THE ALL SECURE GUIDE

SOME OF OUR FEATURED EXHIBITORS

WORLD CLASS PRODUCTS TO SOURCE FROM

Saudi Entertainment and Amusement (SEA) expo gives you access to top international entertainment and leisure brands, who will all come to you, in Riyadh, and showcase their products. Source for your projects from our market-leading sectors.

NEW FOR 2021 - PROFESSIONAL THEATRICAL EQUIPMENT SECTOR

Concerts, operas, music festivals, live shows, ballet, theatre. Over 5000 events take place in Saudi Arabia annually and this number is only set to get bigger. Not to mention the theme parks, cinemas and family entertainment centres contributing to the USD64billion+ investment that the largest economy in the Middle East (worth USD738billion) will make to transform the Kingdom into a global entertainment and leisure hub by 2030.

​Under its ambitious Vision 2030, Saudi Arabia has charted a course towards this transformation to move away from oil dependence and encourage the local population to spend the USD25billion within the Kingdom that they would otherwise spend on leisure travel abroad.

FIND OUT MORE

VIEW ALL PRODUCT SECTORS

 

We are the largest distributor of coin-operated amusement games in the MENA area. We are very pleased with the outcome and we hope this show will expand and become a major show for the entertainment and amusement industry. We will definitely participate in the next event that will take place in Riyadh next year.

Nabil Adil Kassim

CEO

Warehouse of Games

Saudi Arabia is a key and growing market for the entertainment industry. Being the leading total business solution providers for the industry we are looking at ways to expand our presence. SEA provides us with a great platform to connect with existing clients from the region as well as showcase our offerings to the upcoming prospects. We were happy to see a great response from in SEA-2020 and look forward to a successful show in the years to come.

Vinayaka Kamath

Business Head – MEA & Europe

Semnox Solutions

We are very happy to have participated in the first edition of this show. The world of snow and ice amusement is very popular in the Middle East. We were happy to meet lots of visitors who are interested to work with us. We hope to join the SEA show next year as well.

Alex Lokhurst

Managing Partner

Unlimited Leisure

We design and build customers playground and adventure spaces. We are very pleased with the positive response we have received at the show. We had good meetings and discussions and we’re already talking about participating next year.

Thomas Mitmannsgruber

CEO

HPS Play Company

With the establishment of the Saudi General Entertainment Authority in 2016 along with Saudi Arabia’s Vision 2030 plans it is evident that the Kingdom is opening its doors to the wider business community whilst targeting entertainment as one of their key investment sectors for growth.

The show presents a fantastic opportunity for EMBED to cement our existing relationships with key players in the Saudi Arabian Leisure and FEC market and at the same time provide access to the wider market enabling us to demonstrate why EMBED is the supplier of choice with our cashless card and on-line ticketing solutions.

Saeed Abdillahi

Sales Manager EMEA

EMBED

Saudi Arabia has always been a country of fundamental importance for Guzzi Eugenio. In fact, since we started attending entertainment fairs in the Middle East, in 2003, we have had continuous and increasing requests for games from Saudi investors, and thanks to this, we have also been able to consolidate relationships with the major companies involved in the creation of FECs or shopping malls, such as Al-Othaim and Al Hokair. We are sure that our new product can have a decisive and important impact in this market because it targets children, who love to get entertained with fun.

Emanuele Guzzi

- SALES MANAGER

Guzzi Eugenio

We believe that the Middle East and Saudi Arabia, in particular, is a growing region and over the next 5 years, this will be a huge growth avenue for table game companies and Valley-Dynamo will be the top manufacturer ready to fulfil those needs.  Whether it is a Valley Pool table, Tornado Foosball table, Champion Shuffleboard table or Dynamo Air Hockey table, both have Coin and Non-Coin versions within all the brands to satisfy your needs. We are attending the Saudi Entertainment and Amusement show because we will be looking for distributors to carry and service our product line moving forward.  We will be selling directly at this show so there will be a great opportunity to purchase tables at the most affordable prices available.

JIM LIVINGSTON

- VICE PRESIDENT OF INTERNATIONAL SALES

Valley Dynamo Companies

With the announcement of Saudi Arabias Vision 2030 Simtec Systems closely observes the development of the entertainment and leisure market. Knowing about the first ever entertainment trade show it was an easy decision to participate.

With the product range of simulator motion systems, flying theaters and interactive digital signage systems, that Simtec is offering, we expect to create new opportunities and hope to establish long-term partnerships.

Andrea Stickel

- Director Business Development

simtec Syatems GmbH

We recently worked hard to obtain the SASO certification in order to be able to fulfil all request coming from Saudi Arabia. We are proud to say, from now on, we will strongly enter in this market with complete structures and not only spare parts!

Emanuele Guzzi

Crazy Jump snc

The growth of this sector is inline with 2030 VISION and a main pillar to enhance quality of life, citizens participation/ engagement to foster healthy communities. My plan for this sector is to play a vital role as a local brand by providing high quality products and services to all my customers, especially the kids and youth, and create an impact by promoting a healthy life style through our 3E module (education, engage and empower). My goal from this show is to present our Local Brand, our multinational partners and grow our business through attractive investment opportunities.

Hatim Bawazir

Founder

Route KSA

I am astonished at how Saudi Arabia is getting more and more progressive by getting in the entertainment and the amusement industry. It’s a pleasure and honor to be a part of this glorious event that will take place at Jeddah this coming 21st to the 23rd of April 2019. My expertise in this field will help those investors and business people by lending them a hand by sharing my thoughts and advice in pursuing this industry. Saudi Arabia is forthcoming a new age, an age of development, openness and boldness.

Alexander Schrott

Head of Waterparks

Head of Amusement Parks, Rides & Structures – Middle East

PARTNERS

MENALAC
IAAPA
RAAPA
Experience UK
Fun Italian Expo

2021 Sponsors

Semnox
EMBED
Havelock One
Jeeny

Media Partners

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dmg events is an organiser of face-to-face events and a publisher of trade magazines for the international Construction, Energy, Coatings, Transport, Hospitality & Design industries.