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Saudi Entertainment and Amusement Expo Logo co-located with SLS Expo

Saudi Entertainment & Amusement (SEA) Expo
7-9 MAY 2024

Riyadh Front Exhibition & Conference Center


Saudi Entertainment & Amusement Expo Hero

Silvia Barbone

Silvia Barbone

Executive Director of Partnerships, The Royal Commission for AlUla

Silvia is an international expert in sustainable tourism, project management, and destination management. She is the founder of Jlag and Fest and developer of the PM4SD certification. Silvia is also the founder and director of the European Summer School Leadership and Governance for Sustainable Tourism, which hosted five annual events to date. She also designed The Next Tourism Generation (NTG) Alliance to build and implement the first European Blueprint Strategy for Sector Skills Alliance.

Selected as one of the 10 European Experts for ETIS - EU Tourism Indicator system, Silvia is specialized in management consulting for tourism, both for private and public sector agencies. She designed and implemented many projects, from small to large scale, and set up international partnerships, planned and delivered training activities and events, with the aim to bring sustainability from theory to practice. This involves working with leading global organizations, including UNWTO, UNESCO, UNEP, European Travel Commission, European Commission, European Parliament, UNEP, World Bank, as well as local, regional and national stakeholders.


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