Skip to main content

Saudi Entertainment and Amusement Expo Logo co-located with SLS Expo

Saudi Entertainment & Amusement (SEA) Expo
7-9 MAY 2024

Riyadh Front Exhibition & Conference Center


Saudi Entertainment & Amusement Expo Hero

Renee Welsh

Renee Welsh

Chief Executive Officer, Embed & Booking Boss

One-part executive, one-part serial entrepreneur, Renee’s passion lies in building businesses and transforming industries. A natural innovator, she launched her first tech business when she was 27, and followed this up with stints at prominent startups across the world, including, wotif, Monster and RedBalloon.

In 2013, Renee launched Booking Boss, an award-winning ticketing and Booking Management platform dedicated to attractions, tours and entertainment industries. It was acquired by Helix Leisure in 2017, and Renee was subsequently appointed CEO to both Booking Boss and sister-company Embed, an integrated cloud-based business solution platform made to enable business owners in the family entertainment space to achieve greater operational efficiency while reducing costs and increasing profitability. Embed has offices across the globe in the United States, EMEA and Asia, and more than 1,000 customers and over 3,000 installations in 56 countries.

Since her appointment as CEO, Renee relocated to Singapore, where she continues to push for female representation in tech, an industry notorious for gender inequality at all levels of an organization, but woeful at the Chief Executive level. As of 2022, she is proud that 33% of our executive leadership team is female; a model other companies, large and small, aspire to achieve.

Renee has also spearheaded a number of game-changing innovations at Embed, including the award-winning Mobile Wallet; partnering with Apple, Google and Amazon. She draws inspiration from emerging technology in hyper-competitive industries, and constantly keeps a finger on the pulse of emerging consumer trends and consumer behaviour.

Renee is also a member of the Young Presidents’ Organization and co-founder of Crone Queen, a passion project launched on International Women’s Day 2021. Crone Queen brings a sisterhood of seekers together, harnessing their uncompromising power of authenticity to illuminate and elevate women as they power through their first life chapter and approach their second and third life chapters.

For her remarkable achievements, including prospering during the pandemic, Renee has received numerous awards and accolades, namely:

  • Top 50 Women in Tech, 2021 - Women In Tech Review
  • Top 50 Leading Companies of the Year 2021 - The Silicon Review
  • Woman of Influence (Amusement & Leisure Industry) - Amusement Today
  • Top 10 Most Promising Gaming Tech Solutions Provider of 2020 - CIO Review
  • Top 30 Australian Female Entrepreneurs - Entrepreneur of the Year, Women in Tourism Awards
  • Top 10 Tech Innovators - Phocusright in the US
    • Judge of the Innovation awards in 2016
  • Entrepreneur of the Year - Travel Weekly


In her free time, you won’t find Renee cooking but she’s a fond foodie. Her loves include shoes, laughing with family and much to her husband and children’s regret, she is a recent Marie Kondo convert.


Sign up for the newsletter