As Director of Business Development at TAIT, Peden is the regional lead responsible for establishing partnerships, nurturing client relationships, and spearheading growth initiatives to solidify TAIT’s standing as a leading creative and delivery partner across the MENA region. With a deep understanding of the multifaceted realm of experiential design, Peden adeptly cultivates synergies among creative visionaries, technical specialists, construction experts, and strategic collaborators, resulting in unparalleled experiences that captivate audiences and surpass expectations. Her dedication to innovation and progress is evident in her ability to streamline intricate business challenges, while overseeing a diverse portfolio of key regional accounts.