Nizar Fakhoury is the Executive Director of Destination Development at the Royal Commission for AlUla. He has over 20 years of experience working across multiple sectors in the GCC. Since 2017, Nizar has worked in the Government sector, focusing on tourism and Destination Development in the region. He has successfully helped identify and activate destinations through product development, unique travel experiences, and large-scale sporting events as part of his role within the tourism industry.