Mashhoor Baeshen is Cruise Saudi’s Executive Director of Destinations Development & Management and has been with the company since its launch in 2021. His key responsibilities include developing the tourism ecosystem to support the growth of Saudi’s new cruise industry.
With Saudi becoming an increasingly attractive tourist destination, a crucial part of Mashhoor’s role at Cruise Saudi is to empower the private sector to create high quality shore excursions and passenger experiences, which will support the company’s vision to become a world-class port and cruise line operator.
Mashhoor liaises with Cruise Saudi partners, including government entities to curate destination experiences that are unique and authentic and engage with local communities.
With more than 10 years of professional experience, Mashhoor’s career has covered different sectors from entertainment to business development along with Vision 2030 linked projects including global music and media platform MDLBEAST, the MiSK Foundation, Haramain Accelerator, Ministry of Economy and Planning and King Abdullah University of Science and Technology (KAUST).