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Saudi Entertainment and Amusement Expo Logo co-located with SLS Expo

Saudi Entertainment & Amusement (SEA) Expo
20 - 22 MAY 2025 | 3:00 PM - 9:00 PM

Riyadh Front Exhibition & Conference Center


Saudi Entertainment & Amusement Expo Hero

Adam McEwan

Adam McEwan

CEO, Hero Experiences Group

Adam McEwan has always been a visionary leader, finding ways to enhance a destination by offering unique and empowering adventures. His passion and ambition are contagious, and he now leads an award-winning adventure tourism operator in the UAE and recently launched in Saudi Arabia too. As he started travelling at a young age, it was always the untouched destinations that caught his attention.

Today, he has visited 138 countries, and he returns from each trip with a vision for an exciting new venture or an idea to improve current products. When he founded Platinum Heritage Desert Safaris in Dubai in 2012, him and his business partner, Bassam Chamoun, wanted to break away from the status quo of desert adventures, and enhance Dubai as a destination by offering truly authentic experiences. He was also instrumental in creating unique hot air balloon experiences in the UAE and is now the CEO of KSA’s only commercial hot air balloon operator, Hero Balloon Flights. Adam is passionate about finding untapped destinations and identifying potential tourism opportunities that will be set apart. With ambition, forward-thinking and a strong business mindset, Adam McEwan is a true expert in the adventure tourism industry.


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