This session aims to foster dialogue among industry stakeholders, policymakers, and investors to explore best practices, challenges, and future directions in leveraging adventure activities and sports events to fulfill tourism ambitions. Through expert insights and case studies, attendees will gain a comprehensive understanding of how these elements contribute to destination identity, visitor engagement, and economic growth.

Key takeaways

• Crafting strategies for destination distinction through unique adventure sports offerings and discovering the potential for sustained expansion.
• Illuminating the significance of spectator and participatory sports in destination development.