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New Generation amusements Co. was established in 1996, driven by the peak of technology
in gaming and arcades of the 90’s, we opened our first branch in Jeddah’s Tahlia Street in 1997
called New Planet.

New Planet was the only independent arcade in Jeddah at the time, combining the latest
Japanese and American video games, attracting all sorts of ages, it quickly established itself as
one of Jeddah’s finest. Later on the Play Station was introduced in the Kingdom and the entire
arcade industry was set back, triggering financial difficulties, the company started a new
approach managing other major amusement facilities and opening up a few smaller arcades in
malls, the company was back in business, eventually establishing the amusement center in
Heraa mall.

Visit their website

PARTNERS

General Entertainment Authority
A PROUD MEMBER OF IAAPA
SUPPORTED BY JCCI
JCFE
RAAPA
Radisson Blu Hotel
cozmo travel

Sponsors

Semnox
WAREHOUSE OF GAMES
EMBED
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dmg events is an organiser of face-to-face events and a publisher of trade magazines for the international Construction, Energy, Coatings, Transport, Hospitality & Design industries.