KSA, April 22, 2019: Saudi Arabia’s announcement to invest $64 billion into developing the entertainment industry as part of Vision 2030 has resulted in social and economic reform programs spearheaded by the Crown Prince Mohammed bin Salman Al Saud. In line with the Kingdom’s zealous plans, dmg events organised the first ever Saudi Entertainment and Amusement (SEA) exhibition that opened today at the Jeddah Center for Forums and Events - and it is open for two more days – today and tomorrow (22nd and 23rd April)
Saudi Entertainment and Amusement expo was opened by Majed Al Hokair, Vice-Chairman - Al Hokair Group with thousands of industry professionals attending the exhibition in its first day. This shows how committed businesses in the Kingdom are to deliver the Vision 2030. The exhibition offers regional and international suppliers an unparalleled platform to display their products from rides for amusement parks, adventure sports equipment, security equipment, stage and lighting equipment to entertainment technology including virtual reality, augmented reality, 12D cinema to leading industry stakeholders including government authorities, owners, developers, investors and operators of malls, cinemas, theme parks, restaurants, family entertainment centers and other entertainment, leisure and tourist attractions. Saudi Entertainment and Amusement (SEA) expo is exclusively for such trade professionals and is not open to consumers and individuals below the age of 18 years.
With the aim to ring a new era of development in the Kingdom, the coming decade will witness a range of iconic developments to establish Saudi Arabia as a hub for leisure and entertainment within the Arabian peninsula as well as internationally. The progressive plan to transition from being an oil-based economy to a more diverse one saw a decade long ban on cinemas being lifted. Featuring the in Kingdom’s entertainment and leisure pipeline are 350 cinemas scheduled to in operation by 2030, a $500 Million entertainment city almost as big as Las Vegas, 16 entertainment complexes, an aquatic center, a $400 million community-based incubator for contemporary art, comedy, theater, and filmmaking, and more.
As the world’s largest oil exporter, Saudi Arabia is hugely dependent on oil. Through Vision 2030, the Crown Prince hopes to bolster the private sector in areas like health care, mining and entertainment. Sarkis Kahwaijan, Event Director – SEA said “The Kingdom is at the cusp of an entertainment and leisure revolution. Saudi Entertainment and Amusement (SEA) exhibition offers exhibitors and participants unique access to buyers as well as assist in establishing contacts and building relationships that will be key for the fast-paced development phase of the country’s entertainment and leisure sector”.
The Saudi Entertainment and Amusement (SEA) expo is a must-visit for all trade professionals interested in the hottest emerging entertainment market in the Middle East.
Entry to visit the show is free for all professionals in the industry – and the show will be open again the 22nd and the 23rd April from 4 pm till 10 pm.
Dmg events. We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business across multiple platforms.
dmg events organises more than 80 events across 25 countries, attracting over 350,000 attendees and delegates every year. The company’s portfolio of products includes many industry leading events such as the Big 5 construction shows and the ADIPEC and GASTECH energy events.
Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.com), one of the largest media companies in the United Kingdom.
Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London Stock Exchange.
DMGT manages a diverse, multinational portfolio of companies, with total revenues of around £1.5bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.
DMGT is also a founding investor and the largest shareholder of Euromoney Institutional Investor PLC and ZPG PLC.