1-3 FEBRUARY 2021


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KSA, April 24, 2019: Saudi Entertainment and Amusement (SEA) expo, the first trade event dedicated to Saudi Arabia’s entertainment and leisure sector organized by dmg events took place from 21-23 April 2019 at the Jeddah Centre for Forums & Events. The show was inaugurated by Bader AlHokair, Deputy CEO – Western Region, with over 4000 industry professionals attending the exhibition. Saudi Arabia’s announcement to invest $64 billion into developing the entertainment industry as part of Vision 2030 has resulted in social and economic reform programs spearheaded by the Crown Prince Mohammed bin Salman Al Saud.

Saudi Entertainment and Amusement (SEA) expo offered over 90 regional and international suppliers the perfect  platform to display their products from rides for amusement parks, adventure sports equipment, security equipment, stage and lighting equipment to entertainment technology including virtual reality, augmented reality, 12D cinema to leading industry stakeholders including government authorities, owners, developers, investors and operators of malls, cinemas, theme parks, restaurants, family entertainment centers and other entertainment, leisure and tourist attractions.

The response to the show has been overwhelmingly positive with satisfied exhibitors looking forward to the next edition of the Saudi Entertainment and Amusement (SEA) expo. Nabil Kassim, CEO of Warehouse of Games, one of the show’s featured exhibitors said, “We are very pleased with the outcome and we hope this show will expand and become a major show for the entertainment and amusement industry. Definitely, we will participate in the next event that will take place in Riyadh next year and we will be happy to be a part of it.” Thomas Mitmannsgruber, CEO of HPS Play Company went on to say, “We were curious on how it the exhibition will go but we have been positively surprised about the response we have been receiving. We had good meetings and discussions and we are very positive about the show and we are already talking about participating in the show next year.”

Saudi Entertainment and Amusement (SEA) expo’s international exhibitors were treated to a site visit organized by the AlHokair Group - the largest investor in the Kingdom’s entertainment and hospitality sectors. The visit included senior members of the AlHokair Group giving the exhibitors a tour of their many entertainment and leisure properties across Jeddah city. This gestures stresses on the fact that Saudi Arabia is embracing the dawn of a new era. The coming decade will witness a range of iconic developments to establish Saudi Arabia as a hub for leisure and entertainment within the Arabian peninsula as well as internationally. The progressive plan to transition from being an oil-based economy to a more diverse one saw a decade long ban on cinemas being lifted. Featuring the in Kingdom’s entertainment and leisure pipeline are 350 cinemas scheduled to in operation by 2030, a $500 Million entertainment city almost as big as Las Vegas, 16 entertainment complexes, an aquatic center, a $400 million community-based incubator for contemporary art, comedy, theater, and filmmaking, and more.

It was not just the exhibitors, the visitors too had positive feedback about the show, like Mazin Alostaz, Senior Project Manager – Sedco Development who said, “I am very happy to be at the show because it is aligned with the Kindgom’s Vision 2030. There are some great products here that you would not usually find in the market along with a good variety of suppliers – it is a great place to come to for someone who wants to venture into the entertainment and leisure sector.”

As the world’s largest oil exporter, Saudi Arabia is hugely dependent on oil. Through Vision 2030, the Crown Prince hopes to bolster the private sector in areas like health care, mining and entertainment. Sarkis Kahwaijan, Event Director – SEA said “The Kingdom is at the cusp of an entertainment and leisure revolution. Saudi Entertainment and Amusement (SEA) exhibition offers exhibitors and participants unique access to buyers as well as assist in establishing contacts and building relationships that will be key for the fast-paced development phase of the country’s entertainment and leisure sector”.

The next edition of the Saudi Entertainment and Amusement (SEA) expo is set to take place in February 2020 at the Riyadh International Convention Centre, Riyadh.




Dmg events. We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business across multiple platforms.

dmg events organises more than 80 events across 25 countries, attracting over 350,000 attendees and delegates every year.  The company’s portfolio of products includes many industry leading events such as the Big 5 construction shows and the ADIPEC and GASTECH energy events.

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.com), one of the largest media companies in the United Kingdom.

About DMGT

Daily Mail and General Trust plc (DMGT) an international portfolio of information, media and events businesses listed on the London Stock Exchange.

DMGT manages a diverse, multinational portfolio of companies, with total revenues of around £1.5bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.

DMGT is also a founding investor and the largest shareholder of Euromoney Institutional Investor PLC and ZPG PLC.


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dmg events is an organiser of face-to-face events and a publisher of trade magazines for the international Construction, Energy, Coatings, Transport, Hospitality & Design industries.