Saudi Entertainment & Amusement Expo
16 - 18 MAY 2022

Riyadh International Convention & Exhibition Centre

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WHY SAUDI ARABIA? WHY NOW?

In-line with the VISION 2030, Saudi Arabia is embarking on an incredibly ambitious programme of economic diversification and liberalisation. With the aim to ring in a new chapter in its history, a range of new developments have been made to position the Kingdom as a leisure destination, not only for its residents but for overseas visitors as well.

A few of the reforms include lifting a decade-long ban on cinemas with 350 more to open by 2030; construction of a large entertainment city roughly the size of Las Vegas; 16 entertainment complexes, an aquatic centre, theme parks and more. According to a new industry report, the Saudi entertainment and amusement sector is forecast to be worth $1.17 billion by 2030 and grow by a massive 47.65% per year. The US-based Research and Markets study said that the growth compares with just $23.77 million in 2020.

With major advancements; from fashion to opera, festivals to concerts, and movie watching to filmmaking, the country is all set to make its entertainment ambitions a reality.

SEA Expo brings together government bodies, procurement professionals, owners, architects, consultants, and developers involved in these entertainment and leisure projects to meet local and international suppliers to source products that they need to change the outlook of the country.

UPCOMING PROJECTS ACROSS SAUDI ARABIA

AMAALA

Dubbed the 'Riviera of the Middle East', the development will consist of 2,500 hotel rooms and 700 private residential villas along with a retail area with 200 outlets. The 3,000 square kilometre development, which will be spread across the three sites, will have its own airport and target luxury travellers and entertainment and leisure facilities and is expected to be completed in 2028.


NEOM CITY

This mega project worth USD500 million, will have a new megacity on the Red Sea near Saudi Arabia’s northeast border with Egypt and Jordan and cover an area about thirty-three times the size of New York City. The first phase is expected to be completed by 2025.


RED SEA DEVELOPMENT

This mega project encompasses an archipelago of more than 90 pristine islands, miles of sweeping desert and dramatic landscapes that include volcanoes, and canyons. It has been designed with a strong focus on heritage, culture and conservation and will provide 8,000 new hotel rooms once completed.


AL-QIDDIYA ENTERTAINMENT CITY

The launch of an entertainment city almost as big as Las Vegas located southwest of Riyadh, is a major development that will include theme parks, resorts, hotels and residential units. The first phase of the 334-sq.km City is due to open to the public in 2022.


MAJID AL FUTTAIM VOX CINEMA & AMC ENTERTAINMENT HOLDINGS

Majid Al Futtaim will invest USD 533 million to open 600 multiplex cinemas in the next five years in Saudi Arabia. In addition to this, US-based Entertainment Holdings, plans to open 100 cinemas more by 2030.


ENTERTAINMENT PROJECTS BY SEVENS

Saudi Entertainment Ventures (Sevens), a subsidiary of the Public Investment Fund (PIF), has unveiled seven entertainment development projects including a one-sq-km amusement park, three leisure and sport style complexes in Dammam and Khobar, and 50 cinemas across the Kingdom by 2022.