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Saudi Entertainment and Amusement Expo Logo co-located with SLS Expo

Saudi Entertainment & Amusement (SEA) Expo
20 - 22 MAY 2025 | 3:00 PM - 9:00 PM

Riyadh Front Exhibition & Conference Center

Exhibitor News

Saudi Entertainment & Amusement Expo Hero

25 May 2023

SEVEN awards Triotech contract to develop multiple Transformers attractions

Triotech Amusement Inc. Hall: 2 Stand: 2D220

Kingdom of Saudi Arabia to receive multiple Triotech Interactive Dark Rides

Triotech, a leader in media-based attractions, is proud to announce its latest interactive dark ride to be installed at SEVEN’s entertainment destination in the Al Hamra district of Riyadh city, with two additional attractions set to open at other SEVEN’s entertainment destinations in the Kingdom of Saudi Arabia.

Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of the Public Investment Fund (PIF), is developing the Kingdom’s entertainment ecosystem by investing SAR 50 billion to create 21 integrated entertainment destinations with over 150 innovative attractions across 14 cities, enriching the lives of people of Saudi Arabia.

SEVEN recently announced that it will bring the Transformers brand to its entertainment destinations in the Kingdom. The Transformers attractions will feature thrilling state-of-the-art rides and captivating environments that will have guests fully immersed in the action-packed world of the iconic brand. To complete the overall visitor experience, there will be branded retail, including specially developed merchandise, and themed food and beverage venues, leaving guests feeling as though they have stepped into the Transformers universe.

SEVEN has awarded the contract to Triotech to develop Transformers-themed interactive dark rides at their entertainment destinations across the Kingdom of Saudi Arabia. Triotech is responsible for the design, engineering, manufacturing, and installation of these interactive dark rides.

Damien Latham, Chief Attractions Officer at SEVEN, said: “We are excited to be working with Triotech to bring the Transformers attractions to our entertainment destinations, providing our guests with a one-of-a-kind attraction. SEVEN will continue to raise the standards of entertainment, creating innovative experiences for our guests by developing exceptional entertainment experiences in the Kingdom.”

Ernest Yale, President and CEO of Triotech mentioned: “We have an extensive track record in adapting global iconic IPs to interactive attractions which positions us as a partner of choice for SEVEN’s Transformers projects in Saudi Arabia,”. He added: “Triotech will leverage its global leadership in immersive experiences and its ability to deliver turnkey attractions to make this an experience that will bring the guests into the Transformers world.”

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