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Saudi Entertainment and Amusement Expo Logo co-located with SLS Expo

Saudi Entertainment & Amusement (SEA) Expo
7-9 MAY 2024 | 3:00 PM - 9:00 PM

Riyadh Front Exhibition & Conference Center

Exhibitor News

Saudi Entertainment & Amusement Expo Hero

01 Apr 2024

PWL Is Expanding Its European Operations Into The Middle East

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April 1 2024 - Since 1999, Painting With Light (PWL) has been Mastering The Art of Light and Multimedia Technology. The growing company is a key player in lighting and multimedia technologies for entertainment and leisure markets. The company already worked on more than 650 different leisure and entertainment projects worldwide which were enjoyed by an estimated number of 15 million visitors. Today, the company announced that it will be expanding its operations officially into the Middle East with a full operating office opening in Riyadh, Saudi Arabia. Also, the company looks forward to reconnect with the regional industry players during the upcoming Saudi Entertainment and Amusement Expo (SEA) 7-9 May 2024 at the Riyadh Front Exhibition and Conference Center.

* Entering the KSA is an important step for Painting With Light, in an area where the company has found an important ambition to expand.
* The company is looking forward to supporting the KSA's Vision 2030 by locally supporting important leisure development, architectural projects and live entertainment venues.
​* PWL will also be present at SEA Expo in May 2024

Luc Peumans, CEO and Creative Director at PWL states " We at Painting With Light have seen the incredible fast evolution of the Saudi Arabia market and we are proud to be able to support this important emerging market for the global leisure industry. With our new office in the area and a strong team based in Riyadh, we are ready to pass on our 25 years of expertise in lighting and multimedia technology to the Kingdom of Saudi Arabia."

As PWL is working with some of the key development leisure and entertainment projects in the area, as such the company realised working on the MrSool Park Stadium of AlNassr and is currently working on projects within the Qiddiya project. The company is now set to open an office in Riyadh. The company plans to work with leisure industry partners to join forces to support the further world class development of Saudi's leisure projects. The PWL team looks forward to further support the positive transformation across the different KSA provinces and support it's Vision 2030 by providing state-of-the-art lighting and multimedia technology to the KSA's leisure development projects.

PWL combine's innovative lighting and multi-media technology with scenic and architectural elements, sound and special effects. Its projects are known as high quality industry examples and PWL's projects have been awarded several awards by live entertainment and leisure development experts.

Press Contact for the editor:

For any further press inquiries, please contact Jeroen Verrezen, Business Development Partner at PWL at jeroen.v@pwl.be.

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