Saudi Entertainment & Amusement Expo
28 - 30 MAY 2023 | 3pm - 9pm

Riyadh International Convention & Exhibition Centre


29 Jul. 2021

KSA, January 13, 2020: Saudi Arabia’s announcement to invest $64 billion into developing its entertainment industry over the next decade as part of Vision 2030 has energized the sector as the Kingdom follows its planned social and economic reform programs spearheaded by the Crown Prince Mohammed bin Salman Al Saud.

In line with the Kingdom’s zealous plans, dmg events successfully launched the Saudi Entertainment and Amusement (SEA) expo in April 2019 in Jeddah and interest in the event has almost doubled in size this year with the event due to be held from 3-5 February at the Riyadh International Convention & Exhibition Center.

Nathan Waugh, portfolio director at dmg events, explained that dmg events got SEA out to the market at a time where the entertainment and leisure sector in Saudi Arabia is blossoming with the aim to make the country a leisure destination not just locally but globally. “From a start of practically zero, there are things like cinemas booming across the country, concerts, sporting events and other entertainment complexes, so the focus is there on getting the big banner attractions. Relaxing social rules, especially for women, and encouraging entertainment & leisure activities is helping hugely, moving the country towards modernisation. All this puts us in a great position to bring international businesses that are looking at Saudi Arabia as a new and thriving market.”

Ready for its second edition, Saudi Entertainment and Amusement (SEA) expo has in fact, achieved 75 per cent growth overall and the number of exhibitors has increased by 30 per cent. The reach for exhibitors is global, with companies from the US and peaked interest from Europe, particularly from Italy. There’s also a delegation from the UK’s Department of Trade and Industry taking part along with two other international pavilions. In total there are exhibitors from 23 different countries. A growing list of influential exhibitors including Whitewater, Ropes Courses Inc, Polin, Warehouse of Games, Amusement Services International, Embed, IDEATTACK, Vivaticket and Vortex is sure to increase visitor numbers this year from last year’s 4000 plus.

As far as visitors are concerned, Saudi Entertainment and Amusement (SEA) expo is exclusively dedicated to trade professionals in the entertainment & leisure business in Saudi. Owners, investors or operators of entertainment businesses, or companies that have requirements related to this sector or want to venture into this sector are welcome to attend the event. These visitors will have access to the best products the global markets have to offer. Whether its games & devices, rides, security equipment, lighting and stage equipment, equipment for theme parks or kids play equipment, the event offers the perfect opportunity to source good quality products, some probably never-seen-before in Saudi, for their projects.

Apart from the great line up of brands and products, one of the highlight features of the event is a conference programme called the SEA Summit. The SEA Summit will be hosted over two days by developers and consultants speaking on market projects and challenges that businesses could face in the country. These sessions will be accredited by the CPD certification service, so that attendees can come away from the education programme with something tangible and credible, to help expedite their professional development. Participating companies at the SEA summit include LDP, DIRIYAH GATE, KIDS SPACE, HILL INTERNATIONAL INC., STAMINA PRODUCTIONS, ALL ENTERTAINMENT GROUP and CBRE among others.

Visit for more information.


About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines. We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit

Founded in 1989, the company is headquartered in Dubai, UAE, and is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT,, one of the largest media companies in the United Kingdom. About DMGT DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, insurance risk, property information, education technology, energy information and events & exhibitions. In total, DMGT generates revenues of around £1.4bn.